Guess 100 Logos in 3 Seconds Each

About This Quiz

Do you think you see logos every day without noticing them? Let’s put that to the test! In this 100-logo challenge, you have exactly 3 seconds to identify each brand before the answer appears. We’ve mixed in the biggest global corporations alongside some trickier, minimalist designs. It’s a fast-paced game that tests your subconscious brand awareness. Can you keep up the pace and score 100/100, or will you get stuck on the “minimalist” level? Let the branding battle begin!

5 Fascinating Facts About Iconic Logos

1. The Hidden Arrow in FedEx: Look closely at the whitespace between the ‘E’ and the ‘x’ in the FedEx logo. There is a perfectly formed white arrow pointing to the right, symbolizing speed, precision, and moving forward. Most people never notice it until it’s pointed out!
2. The Price of the Nike Swoosh: The iconic Nike “Swoosh” is one of the most recognized symbols in history, but it was designed by a graphic design student named Carolyn Davidson in 1971 for only $35. Nike later gave her stock options, which are now worth over a million dollars.
3. Apple’s Missing Bite: The bite was added to the Apple logo not just to look cool, but to provide scale. Without the bite, the apple could be easily mistaken for a cherry or a tomato. It was also a clever play on words—a “byte” (the digital measurement) sounds exactly like “bite.”
4. Amazon’s A to Z Smile: The yellow arrow under the Amazon logo isn’t just a smile; it starts at the letter ‘A’ and ends at the letter ‘Z’. This represents the company’s promise that they sell everything from “A to Z.”
5. The Hidden Bear in Toblerone: If you look at the mountain in the Toblerone logo, there is a white silhouette of a bear hidden within the rock. This is a tribute to the city of Bern, Switzerland, which is known as the “City of Bears.”